August 3, 2010
Nom de Guerre 2010 A/W Lookbook + “Violent” Video

New York staple Nom de Guerre presents its lookbook for the 2010 Autumn/Winter season. Appropriately named “Countdown to Violence”, the lookbook continues the brand’s centric theme of war, reflected through a series of muted imagery. The looks carry on with a military aesthetic, simple yet refined, with a certain contemporary elegance to each garment.

Take a closer look at the pic’s and their video after the jump.

I can also reveal the full-length video that represents the New York City brands concept for the season, “Countdown to Violence”. The strongest underlying theme is military-inspired aesthetics with further references taken from the apocalyptic fiction, “The Melancholy of Resistance” which contributes to the collection’s backdrop.

via: hypebeast

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